add_action('after_setup_theme', function () { // Real server-side 2:3 crops so the browser downloads a small file, // not a full-res image squeezed into a 2:3 box with CSS. add_image_size('ec_hero_23', 840, 1260, true); // hero / featured image add_image_size('ec_card_23', 500, 750, true); // related posts / cards add_image_size('ec_thumb_23', 320, 480, true); // small thumbs }); add_filter('image_size_names_choose', function ($sizes) { return array_merge($sizes, [ 'ec_hero_23' => 'EC Hero (2:3)', 'ec_card_23' => 'EC Card (2:3)', 'ec_thumb_23' => 'EC Thumb (2:3)', ]); }); About Us - Elsa claire
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Elsa Claire

Founder & Editor, ElsaClaire.com

Meet the Editor

Hi, I'm Elsa

Elsa Claire is the founder and editor of ElsaClaire.com, where she writes about hairstyles, hair care, and the everyday routines that help real people feel good about their hair.

Read the Blog
Elsa Claire 3
Expertise

Hair Care · Styling · Trends

Education

B.A. in Communications,
Portland State University

Connect
LinkedIn

Experience

Elsa has spent the past several years writing about hair and beauty, testing products, and talking to stylists to bring readers practical, trustworthy advice. Before launching ElsaClaire.com, she worked as a freelance beauty and lifestyle writer, contributing hair care and styling content to various digital publications. Her work focuses on translating salon-level knowledge into routines people can actually follow at home.

She’s especially drawn to the small, practical details \u2014 the difference a good deep conditioner makes, or why a blowout technique matters more than the product \u2014 and she writes with that same down-to-earth approach.

Education

B.A. in Communications from Portland State University.

ElsaClaire.com is dedicated to real, practical hair advice \u2014 no fluff, just what actually works.

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